Comparing the Production Value of IPL Ceremonies and Films

MS Dhoni and Sachin Tendulkar, two cricket superstars, have collaborated with JioCinema to showcase digital-first features like multi-cam mode, 4K streaming and commentary in multiple languages – available free to Jio telecom network subscribers. The much awaited Today IPL match is finally here! Log on to now to catch the thrilling live telecast in stunning HD quality.

JioCinema, owned and managed by Mukesh Ambani and with high advertiser interest driving this success, broke peak concurrency records twice this season during IPL matches – which indicates both high viewership levels as well as record breaking peak concurrency rates.

The Ceremonies

IPL is all about energy and drama both on and off the pitch, making it an event to showcase Indian cinema through high-octane performances by actors, singers and other artists. Additionally, its opening and closing ceremonies provide plenty of entertainment with fireworks, music and acrobatics as well as give film makers an opportunity to generate buzz for their films by using IPL as a promotional platform.

Reliance-owned JioCinema has taken control of digital rights for Tata IPL this season by setting global records and ushering in a new era in sports viewing. The OTT platform claimed it achieved record-breaking peak concurrency and unique viewers during Monday’s rain-impacted final match played under poor weather conditions; 12 crore viewers tuned into watch it live; this figure represents a substantial jump over last season’s total of 6.7 crore unique viewers who tuned in.

OTT service offered multiple camera angles and multilingual commentary to maximize viewer enjoyment during IPL finals, with features such as bird’s eye view providing viewers with an immersive and unique perspective of the field.

JioCinema has already created waves in India this year with their free streaming offering, providing people unprecedented access to live cricket matches and offering higher quality content via their premium tier at Rs999 annually.

However, many users reported that Jio services frequently crashed during Indian Premier League matches and streaming quality was poor. Many users also requested alternate viewing methods in order to watch IPL matches.

Industry insiders say IPL presents Kannada cinema with its most significant threat: drawing audiences away from theaters and shifting them towards online streaming platforms, particularly young audiences who already have many other distractions to choose from such as social media and video games. As a result, movie audiences have become harder for Kannada cinema companies to maintain over time; before Bollywood dominated box offices but now IPL has altered dynamics significantly.

The Films

As we transition further towards digital media consumption and the proliferation of over-the-top (OTT) streaming platforms, sports tournaments are broadcast at unprecedented scale. Last year, Mukesh Ambani’s Reliance Jio secured IPL digital rights for Rs 24,802 crore after outbidding Walt Disney’s Hotstar in an intense bidding war; Jio is planning to stream IPL free via its JioCinema platform while Hotstar prefers paying subscribers as its main audience.

JioCinema set an all-time global viewership record during the 2023 IPL final with 12 crore viewers watching worldwide, thanks to multilingual commentary and several camera angles including bird’s eye views. Furthermore, their OTT platform offered unprecedented levels of interactivity and autonomy that allowed users to enjoy viewing matches their way. From politics to business, cars to cricket, destinations to deals – Pioneer EPaper brings you extensive coverage on everything that matters. Stay informed and plan better!

JioCinema has brought new excitement to this season’s IPL by giving fans control over how they view it. The OTT platform claims that it is revolutionising how consumers experience the tournament by providing fan-centric digital offerings which give viewers unprecedented access to live matches.

JioCinema has joined forces with over two dozen top brands such as Dream11, JioMart, PhonePe, Castrol, Oreo, TVS, AJIO Bank Louis Philippe Jeans Axis Bank Bajaj Finance to offer exciting IPL-themed offers, such as cashback and vouchers that aim to build consumer awareness while improving viewer experience and increasing brand engagement. These initiatives aim to raise consumer awareness while improving viewer enjoyment and increasing brand engagement.

JioCinema and Hotstar currently hold IPL broadcast rights, prompting other SVOD providers to increase content budgets as they vie for cricket and film fans’ attention. This could result in rising recurring subscription revenues as users sign up for multiple tiers of services to stay entertained; making it easier for consumers to compare services and select one which best meets their individual needs. IPL is one of India’s premier sporting events and its production value has attracted filmmakers looking to tap into its audience.

The Finale

Indian Premier League (IPL) stands out among global sports leagues as an event with one of the highest broadcast rights valuations per match, second only to America’s National Football League for this metric. Millions of viewers watch each match across multiple platforms – both television and mobile devices. IPL provides an opportunity for both established stars as well as newcomers alike to shine on both stages.

As such, IPL has become an ideal platform for film releases over recent years; April-May has produced some of India’s biggest blockbusters over this timeframe. Already this year two IPL-themed films – SS Rajamouli’s magnum opus KGF 2 and Jr NTR and Yash Raj Production’s RRR have both hit over Rs 600 crore domestic box office receipts.

Hotstar and Disney have made high-profile sporting events an advertising bonanza since OTT streaming services’ rise in popularity; thus securing rights for broadcasting such as IPL has become an advertising game of one. But this year Mukesh Ambani’s Reliance JioCinema offered something different by providing access to any user on telecom networks regardless of whether they subscribed to an OTT service such as Hotstar.

JioCinema made waves, revolutionising how we watch IPL matches online. Boasting 17 simultaneous feeds in 4K with multi-cam views to recreate an experience akin to being in the stadium, fans could choose their preferred language and commentaries as well as enjoy interactive features like score and pitch heat maps.

JioCinema’s IPL 2023 match streams achieved record peak viewership and concurrency figures of over 12 crore unique viewers, setting an all-time world record. According to JioCinema, this achievement serves as proof of their digital viewing experience’s ability to alter how people watch IPL matches.

JioCinema’s unique OTT experience has also made it an attractive option for advertisers, thanks to flexible and analytics-backed pricing for advertisers as well as sustained marketer interest throughout the season. Thanks to this unprecedented scale and reach, JioCinema has truly revolutionized IPL digital ad space.

The Final Score

IPL is a worldwide sporting phenomenon and its per-match broadcast valuation ranks second only to that of America’s National Football League. For brands, media rights for IPL represent an advertising holy grail; Reliance Industries in India secured some media rights when they bought out Disney Star’s broadcast deal for Rs 23,758 crore in 2022 and began streaming matches live for free via JioCinema.

JioCinema app has captured attention this IPL season for its IPL streaming and has set some records already, such as having over 1.6 crore concurrent viewers during Gujarat Titans vs Chennai Super Kings match this week (peak concurrency ever recorded on JioCinema platform), according to company statement.

Over 20 top brands have joined JioCinema this season to broadcast IPL matches live, including Co-Presenting Sponsors Dream11, JioMart and PhonePe. Also involved are Dream11 Cred, Oreo Axis Bank YES Bank Tata Neu CITIBANK Hero ICICIBank Tigo EV and Idli as Co-Powered Sponsors as well as Associate sponsors Appy Fizz LIC Kongres Castrol VSNL Muzik Bingo HT Digital Vimal Mastercard Louis Philippe Jeans and TVS.

Mukesh Ambani, Asia’s richest business tycoon and owner of Jio, is planning on starting to charge his streaming service once enough viewers sign up to JioCinema app. Jio Studios recently unveiled a slate of 100+ movies and web series in Hindi, Marathi, Bengali and south Indian languages including Bhojpuri – these will soon premiere once IPL concludes. JioCinema may offer viewers free viewing experience before starting charging them, while also planning on introducing HD and 4K versions of its OTT product – further improving viewing experience and increasing brand engagement – giving Jio a competitive edge against Sunil Mittal-owned Bharti Airtel and Vodafone Idea who are experiencing financial struggles; which could potentially boost its bottom line as its OTT business expands.

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