How to Assess the Efficacy of Zara’s Store Design and Layout in a SWOT Analysis?

Most fashion designing students always wonder what is the priority when accelerating a fashion brand – is it the store design or new products? Well, if you ask me, I would say both are interdependent. But apart from designing, visual merchandising is the key behind the crowd that you will see on every sale at ZARA.

When you walk by the ZARA store, what tempts you the most? Is it the wide entrance with glass doors, the font design of ZARA or the monochromatic interiors?

In fact, these are only a few reasons amongst the hundred others that bring customers to shop at ZARA. Moreover, today when half of the generation shops online, if you read, you will learn that ZARA can still attract customers to visit their stores worldwide.

Furthermore, here is a listed approach of how to look analysis ZARA’s store design & layout if you are preparing ZARA case study solutions –

Exterior Look of the Store

The first thing you must check when looking for case study help is how it has built its physical presence.

Compared to the old buildings, ZARA at present has focused on modern architecture as part of its fashion identity. This is visible specifically on the building with the glass fronts, through which customers can directly see the inside of the store.

Not only is it a minimalist design layout, but it keeps the architecture minimal while focusing on how potential customers can get a glance at their recent launches.

Interior Decoration & Organisation of Products

Unlike other stores, ZARA stores are more spacious, with more open shelves and easily accessible products. You don’t have to consult or seek a salesperson’s help to understand what’s available.

Moreover, the lights are eye soothing, which helps in understanding the product’s colour.

Furthermore, some ZARA stores are stand-alone two-storied buildings, where you will find not only the line of their recent products but also a glimpse of how ZARA plans on not only clothing trends but a customer-friendly ambience for the store.

Aesthetic Appearance

Another factor that makes ZARA stand out in the crowd is its aesthetic approach.

The first thing that will draw your attention is its font style. It’s the ‘Didot’ logo that changes the whole game.

In the ‘Didot’ version of ZARA, the minimalist font style is coloured in black, white, silvered or gold, with design elements to the letters ‘Z’ and ‘R’ showcasing the sense of fashion, even the basic colour.

Moreover, the interior walls of ZARA are mostly white, beige, or similar colour to that, which makes the store artistic, like a canvas where the clothes are its subject.

In fact, it’s a trending social media hub for young generations and fashion influencers who take pictures in posh stores like ZARA.

Uniformity in Colour Palette

Lastly, ZARA maintains uniformity in whatever shades it chooses for its store outlook.

Mostly, the lights come from the yellow lights and light walls that make the store more spacious.

Apart from that, ZARA focuses on keeping minimal use of colour in architecture and letting their product do the talking.

Final Words,

ZARA is famous not only for how it presents fashion as a fast trend but also for its fashionable stores, which are more minimalist than complex architecture. And these are the areas you must learn when you are analysing ZARA for a case study.

And for that, bookmark this blog to refer to it as a guide.

Author Bio – Mia ryan is a guest lecturer to some top business schools. She is also associated with the academic brand where she offers tutorials on ZARA case study Analysis. Apart from that, Mia also loves baking.

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