Unlocking Sales Potential: The Art of Compelling Retail Packaging

Retail packaging portrays a unique form of art. The design of the packaging not only attracts the consumer but compels them to make the purchase as well. In a way, packaging design acts as a sales professional of the very product it carries. However, the packaging can only compel the consumers if it hits all the right spots. The design needs to be impeccable, the colors need to be iconic, the typography needs to complement the design, and all should act in coherence with the product inside. Here are a few tips to create compelling retail packaging.

Stay True to Your Identity

A brand’s identity is an important factor in its success. The logo, colors, design, and each aspect of the original and classic identity aid the brand’s success. The classic design that a brand uses to launch itself in the market becomes a part of its recognition. The classic features are often the only way people associate with your brand.

This brand association is important in building brand loyalty. While designing the packaging of your retail products you need to be aware of your brand’s true identity. The classic features that represent your brand’s identity should be an integral part of the packaging design.

Staying true to your identity not only helps in building brand loyalty but also works as a reminder of the brand’s original values. The classic designs act as a nostalgic placeholder and fuel the consumer’s desire to revisit their classic brands. Brand recognition is only built due to its consistent packaging design. The ones that stay true to their roots build a long-lasting impression in the consumer market. The red and white colors of the Coke bottle are classic examples of benefitting from staying true to your identity as a brand.

Furthermore, most people recognize Colonel Sanders from a mile away and immediately associate it with KFC’s chicken. Building such a strong connection with the consumer market requires consistent branding. And consistent branding requires the packaging to consistently portray the classic design.

Redesign to Accommodate Change

Staying true to your identity does not force you to stay stagnant. Every brand at any point in time should be flexible enough to accommodate change. By accommodating change we do not mean to abandon your brand identity. But to create such a design that is modifiable. The design even after modification should represent the true identity of the brand.

However, as the world evolves and trends change the packaging needs to follow the tide as well. While redesigning the packaging to accommodate the changing trends you need to be mindful of a few things. The key colors associated with the branding should remain consistent. Often it’s the colors that make your brand recognizable among the competition. At the same time make some tweaks to the design or shade to accommodate the shifting design trends in the packaging industry.

There are many fronts when brands need to change their packaging. Often during new product introductions or when the industry reels in a new packaging trend. Design your packaging in a way that can accommodate change. The design on larger packaging should also work on a smaller one so as to indicate consistent quality across all sizes. The ability of a design to remain consistent across all fronts of advertisement portrays coherence. Such brand coherence shows the people that your product quality is also consistent across all product sizes.  read also How to Wash Couch Cushion Covers?

Brighter Appearances for Enhanced Visibility

When there are a couple dozen similar products on monotone shelves in retail conglomerates any product is bound to disappear amidst the competition. In such scenarios, brands need to employ every tool to enhance their visibility. In modern times when the trend of minimalistic design is on the rise, appearing different from other brands while retaining the original identity becomes very difficult. A few ways to stand out but still remain recognizable is to change the background to neutral tones.

At the same time, uproot the logo with visually appealing fonts. But retain the original colors of the logo. Or a different approach could be to simply utilize different shades of the parent colors. The brighter shades captivate the attention of the shoppers. Often white backgrounds with captivating designs enhance visibility.

Embrace Modernity

As times change, the norms and mores change with it. The packaging industry is highly influenced by design trends. As we reach the age of modernity, the designs appear to become minimalist. The packaging colors appear to be more neutral while the fonts move from ancient calligraphy to modern fonts like Calibri. In order to remain relevant, every brand needs to embrace modernity in its packaging strategy. It allows the newer generation to build relevance with your brand as well.

Final Words

In modern times, brands need to modernize their packaging designs as well. Retail packaging is an important sales tactic hence it cannot be taken lightly. The importance of brand recognition through packaging designs remains consistent over time. But change in trends demand adaptation as well. While redesigning and creating compelling retail art you need to balance creativity within a single brand identity.

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